tag:blogger.com,1999:blog-19205372649426499502024-02-07T06:31:05.015-07:00Search Engine Optimization Strategist - Kevin GamacheHere you will find the latest thoughts and insights regarding search engine optimization and pay-per-click advertising from Kevin Gamache.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.comBlogger62125tag:blogger.com,1999:blog-1920537264942649950.post-22011928463091820172015-03-13T15:53:00.000-06:002015-03-13T15:53:09.048-06:00Why Default Search Engines MatterIf you have been following the search engine news for the last few months you probably have come across a slew of articles on which search engines are default for which programs. (ahem; <a href="http://searchengineland.com/google-is-practically-begging-firefox-users-to-switch-their-default-search-engine-216770">Firefox</a>, <a href="http://searchengineland.com/prediction-apple-will-not-renew-google-safari-default-search-engine-216461" target="_blank">Apple</a>, <a href="http://finance.yahoo.com/news/microsofts-windows-leader-terry-myerson-180630379.html" target="_blank">Internet Explorer</a>)<br />
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Most businesses are probably sitting back and wondering, "Why does this even matter? Doesn't Google own like 70% percent of the search query volume out there?" Well, yes but it isn't always the case. There are cases where the primary search engine for a specific audience may skew more toward another competitor. There are demographics that rely on the the default search engine for the majority of their queries. This audience may also go seek out the "older" search engine that they know and know how to use.<br />
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When browsers make this change this dependence is especially <a href="http://searchengineland.com/yahoo-sees-big-1-6-percent-monthly-search-gain-new-comscore-data-213206" target="_blank">evident</a>. So as businesses take time to review our their sites perform on different search engines. Rather than just looking at ranking, businesses need to look at the quality and value of that traffic and see where their efforts need to be focused.<br />
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Will that focus most often be put toward Google? Probably, but not in every case. There is a lot of focus dedicated specifically toward Google so tackling how to crack Bing, Yahoo and others can be a challenge but one that could be fruitful for your business.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-65804679896341468282015-03-10T19:49:00.000-06:002015-03-10T19:49:20.157-06:00Movement Toward Fully Secured Search ResultsAs the search engine with the continued dominance of queries in the U.S.; Google has been hinting through data analysis and <a href="http://searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446" target="_blank">algorithm changes</a> that a fully secured set of results is their goal.<br />
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Will that reach 100%? Probably not for some of the fringe queries (what are fringe queries nowadays anyway?). However, for highly competitive queries, I believe we can expect the majority of page 1-3 results to be dominated by secure sites by the end of 2015 and see movement toward that 100% by the end of 2016.<br />
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As reported by <a href="http://searchengineland.com/google-analysis-shows-80-https-urls-not-displaying-googles-search-results-216441" target="_blank">Search Engine Land</a>, Google recently mentioned their analysis on Google+ on sites that were eligible for HTTPs but were not showing as secured due to a "webmaster configuration". I can see a case being made that this move by Google is an added method to gain additional trust from queries and further alleviate spammy results from their pages.<br />
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<h2>What does this mean for the little guy?<br /></h2>
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The question for those small businesses and startups who aren't up-to-date on the latest demands from Google; "How can we compete against big business who can keep up with these changes?" Those of us in the industry know that it is not just this ONE change that can magically make a site rank but instead it is the culmination of many of these factors that lead to success. Small businesses and startups can seemingly be at a disadvantage but they can also be fairly nimble where many large businesses cannot. The availability of knowledge bases such as blog posts like this one and the millions of others can be quick glimpses into the small changes that can make a difference. Add to that the personal interactions that can happen on a one-to-one scale with their customers. Feedback and refinements to their offering can potentially be easier to handle or address whereas large corporations would potentially have to dive through many layers of approval.<br />
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In the end, securing your site (and securing it correctly) helps your customers regardless of what the search engines have in store. However, this is not the only change that will magically make you competitive in the search space. Smartly integrating the pieces that make up the puzzle and implementing them well is what will lead to success.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-72101153987681573702014-11-24T14:14:00.000-07:002014-12-11T10:51:23.383-07:00Thanksgiving Week Google AutoSuggestWell, my curiosity got the better of me again and I wanted to know what was trending for the basic question searches; Who, What, When, Where, Why & How.<br />
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So below are the autofill suggestions that Google provides when using these basic queries. Some trends for this edition center around some of the fears the public has; ISIS and Ebola. Seasonality is also starting to creep in as well.<br />
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That is it for now. Enjoy reviewing the results for yourself.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4R2XmuTgyiwSF7vbHj7vV6v-jXDTFjQZLHESlnNwQIzrcv4wlpXuhlwsr-OQnWuioWJky0NsoGTsKni_3c5_NNNQA8O_pFE4TzJAnqaI-fhqBbOKJGToXKpqz4Qoy5_ri9mU5XC6Zsr5B/s1600/Who.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Who Google AutoSuggest" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4R2XmuTgyiwSF7vbHj7vV6v-jXDTFjQZLHESlnNwQIzrcv4wlpXuhlwsr-OQnWuioWJky0NsoGTsKni_3c5_NNNQA8O_pFE4TzJAnqaI-fhqBbOKJGToXKpqz4Qoy5_ri9mU5XC6Zsr5B/s1600/Who.jpg" height="67" title="" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3K3Wsj8ts3OvvnM8kS4j44u5WOqJuWMTB7cZ6W67zfrVEnIw2Kn2-7IrncPg8Vm4MhwHryybOyWmucN1r-l8wStNzdvyExUcdiMuX_uins0a5QhLtC-RX_TS_Dhelot-79aLzQRQ3Jcrr/s1600/What.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What Google AutoSuggest" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3K3Wsj8ts3OvvnM8kS4j44u5WOqJuWMTB7cZ6W67zfrVEnIw2Kn2-7IrncPg8Vm4MhwHryybOyWmucN1r-l8wStNzdvyExUcdiMuX_uins0a5QhLtC-RX_TS_Dhelot-79aLzQRQ3Jcrr/s1600/What.jpg" height="68" title="" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOUbK9Hm_z-exwVDwfJqyod5QA0BA4-ui_DkimalAPRiB1kwgXoWw583o9C3hLXlk1xlboDNkRRaxCUifvh_b13Est913NACN-ripZCichRHu5lKIxwwtFc2thq_NbEXhAyeZVbc6zVPUU/s1600/When.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="When Google AutoSuggest" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOUbK9Hm_z-exwVDwfJqyod5QA0BA4-ui_DkimalAPRiB1kwgXoWw583o9C3hLXlk1xlboDNkRRaxCUifvh_b13Est913NACN-ripZCichRHu5lKIxwwtFc2thq_NbEXhAyeZVbc6zVPUU/s1600/When.jpg" height="68" title="" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2KCd6Rka909KI7uYknf8SBVJ15joVQ7TZYK4bSkjkowyylqF7I64zFTftmpaT6eJ5q8aONRK6U1N1Z7AHS7XmoLTEJodvIi2ZBsx6Sn62JY3k7DlUdlRih3WUhynmJG2su0WXUQq8EKYX/s1600/Where.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Where Google AutoSuggest" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2KCd6Rka909KI7uYknf8SBVJ15joVQ7TZYK4bSkjkowyylqF7I64zFTftmpaT6eJ5q8aONRK6U1N1Z7AHS7XmoLTEJodvIi2ZBsx6Sn62JY3k7DlUdlRih3WUhynmJG2su0WXUQq8EKYX/s1600/Where.jpg" height="68" title="" width="400" /></a></div>
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<br />Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-38069769185890651692014-07-28T10:23:00.001-06:002014-07-31T14:13:29.811-06:00Tracking Google Auto-Suggest For Question Queries<u><b>Tracking Google's Auto-Suggestions for Who, What, When, Where, Why & How</b></u><br />
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As I have done on previous posts on this blog I wanted to see how things have fluctuated since the last time I have sat down and done these screen grabs. We see when we take some time off, how these suggestions conform to current trends. For instance, a huge spoiler for Game of Thrones when you type in "Who ". For the "What" query, we see a shift from "What is the Harlem Shake" to "What does the Fox Say". Without any further ado, here are the current auto-suggestions from Google:<br />
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<span style="font-size: small;">This is my typical </span>Who, What, When, Where, Why, How post but as I was deciding to pull today's screen shots I wondered how often these would change and switch out. I see seasonal changes occurring but unless there is another outstanding occurrence then they remain the same. Just as proof and to continue logging the information for perusal.<br />
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<br />Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-22372026075404181112013-05-21T09:36:00.004-06:002013-05-21T14:56:51.423-06:00Who What When Where Why & How of SearchAfter a long hiatus we are back at it again! This is an occasional look at Google's Search Suggestions box for some common question queries. In this look we see pop culture rearing its ugly head in the results. Interesting stuff!<br />
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<br />Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-63523856258618709412013-05-21T09:11:00.001-06:002013-05-21T09:11:39.397-06:00The Luxury of Research TimeThought for the day:<br />
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<span style="font-size: large;">Is research time a luxury or necessity?</span><br />
<span style="font-size: large;"><span style="font-size: small;">In my opinion <span style="font-size: small;">it i<span style="font-size: small;">s both. We all have our work to do (no matter what your industry)<span style="font-size: small;"> but if we take <span style="font-size: small;">some time to figure out something new<span style="font-size: small;"> your exper<span style="font-size: small;">ience will be much more fulfilling.</span></span></span></span></span></span></span></span><br />
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<span style="font-size: large;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">H<span style="font-size: small;">ow do you make time for re<span style="font-size: small;">search and expanding your knowledge in your industry<span style="font-size: small;">?</span></span></span> </span></span></span></span></span></span></span></span>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-75631731188788735022013-05-17T16:11:00.000-06:002013-05-17T16:11:18.067-06:00David Mihm Visiting SEOinBOI May 30thJust a quick note to my followers that David Mihm (Co-Founder of Get-Listed.org and Local University search marketing seminars, and now Director of Local Search Strategy for SEOmoz) will be joining us at our quarterly SEOinBOI meeting. We hope you can join us for a great discussion on Local SEO from one of the foremost experts in the field.<br />
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In addition, I will be presenting on some Title Tag testing that I have been trying. It is very useful to understand how the search engines manipulate this important tag and how changes you make impact how Google will manipulate that tag.<br />
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Please RSVP for this event here: <a href="https://www.facebook.com/events/125791437620470/">https://www.facebook.com/events/125791437620470/</a>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-45997915122803828412013-05-17T15:01:00.003-06:002013-05-17T15:01:38.803-06:00Happy Friday to Everyone...Unless you read this on a different day of the week. If that is the case then I hope your day is as equally awesome. I was playing around on vine and created this:<br />
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<a href="http://vine.co/v/bEFe0bhtv7M">http://vine.co/v/bEFe0bhtv7M</a><br />
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Enjoy responsibly!<br />
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Your friend and blogger,<br />
<br />
KevinKevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-48836640758594552512013-04-17T14:30:00.000-06:002013-04-17T14:30:01.968-06:00Making Time for ConferencesFinding the time to attend a conference is difficult. Then there is the "Is it worth my time" factor. I think that largely depends on the conference but is more determined by the individual.<br />
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Are you the type of person who learns by seeing or by doing? Sometimes a conference will allow for both those people to have a great experience. However, if you are more of a trial by fire person it may be better to monitor twitter and grab the nuggets that other people find interesting.<br />
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So how do you find those nuggets from these conferences? Here are my suggestions:<br />
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<ol>
<li>Follow the conference hashtag. They developed it for a reason, use it.</li>
<li>Follow people in the industry. These can be the head honchos or just the people you know that are going.</li>
<li>Don't try to get it all in one sitting. Many people and many different sessions will more than likely be going at once. Divide your time appropriately. Find the sessions you will be interested in and look for that info, then go back and find the nuggets that escaped your first round.</li>
</ol>
Attending conferences can be both engaging, invigorating and informative but it isn't always available or doesn't fit every personality. Choose wisely but continue your education/knowledge through networking.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-45214206640162612452013-04-17T14:09:00.000-06:002013-04-17T14:09:25.595-06:00SMX Advanced - June 11-12, 2013I will be headed to SMX Advanced this June. Would love to meet up with any people interested in networking or "talking shop".<br />
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As always you can follow me on <a href="http://www.twitter.com/kevingamache" target="_blank">Twitter</a>.<br />
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Look forward to interacting with any fellow Search Marketers.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-27622856504773710812013-04-17T11:10:00.002-06:002013-04-17T11:10:37.234-06:00What are people looking for, based SEO<br />
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<span style="font-size: small;">I am opening this one up to my audience. </span><br />
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<span style="font-size: small;">Wh<span style="font-size: small;">at steps do <span style="font-size: small;">you take to find out what you should be optimiz<span style="font-size: small;">ing you<span style="font-size: small;">r site for? </span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">Often, our internal speak is <span style="font-size: small;">not that of our clients. When you are entrenched <span style="font-size: small;">in your product or site you often have to work very hard to separate yourself from <span style="font-size: small;">what you know to what your customer knows. </span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;">What are your solutions?</span></span></span></span></span></span></span></span>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-18387917615842181992012-12-10T08:18:00.000-07:002012-12-10T08:18:27.069-07:00Google Suggestions | 5Ws and an H | 12-10<br />
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">A weekly look at Google suggestions for common question words - 12/10/12</span></b><b><span style="font-family: 'Times New Roman', serif; font-size: 24pt;"><o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Below is a fun look at what Google is currently suggesting when you enter in a common question word. We will attempt to modify this list on weekly to bi-weekly basis to create an educational element to this. Once we have a few of these under our belt we will begin looking at the changes that happen from post to post. Is it cultural references that change frequently or what are the consistent recommendations that stand the test of time. </span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 18px;">Let me know if you have any other suggestions. Enjoy!</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">(looking only at the default 4 suggestions).<o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest - "Who"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest - "What"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest - "When"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest - "Where"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest - "Why"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<br />Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-3274521331060340292012-11-27T09:16:00.000-07:002012-11-27T09:16:31.071-07:00Google 5 W's and an H | 11-27-12<br />
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<b><span style="font-family: 'Times New Roman', serif; font-size: 12pt;">A weekly look at Google
suggestions for common question words - 11/27/12</span></b><b><span style="font-family: 'Times New Roman', serif; font-size: 24pt;"><o:p></o:p></span></b></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Below is a fun look at
what Google is currently suggesting when you enter in a common question word.
We will attempt to modify this list on weekly to bi-weekly basis to create an educational
element to this. Once we have a few of these under our belt we will begin looking at the changes that happen from post to post. Is it cultural references that change frequently or what are the consistent recommendations that stand the test of time. </span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 18px;">Let me know if you have any other suggestions. Enjoy!</span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">(looking only at the default 4 suggestions).<o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest -
"Who"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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"What"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest -
"When"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest -
"Where"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZx2f3nFIJzXin4rFr8kt8uuLFv0-wbpTMjXCK85Z0tX5g5_afgS8dsr_7Sc20FD0PkpnwLGdNude3-AYqLdRkn1OQ0HdPqtcDima507PQRZqxwRwEUVvGpLXxuBsBTePCCxHFVnNjOAV/s1600/Where+11-27.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYZx2f3nFIJzXin4rFr8kt8uuLFv0-wbpTMjXCK85Z0tX5g5_afgS8dsr_7Sc20FD0PkpnwLGdNude3-AYqLdRkn1OQ0HdPqtcDima507PQRZqxwRwEUVvGpLXxuBsBTePCCxHFVnNjOAV/s400/Where+11-27.jpg" width="400" /></a></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest -
"Why"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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<u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;">Google Suggest -
"How"</span></u><span style="font-family: 'Times New Roman', serif; font-size: 13.5pt;"><o:p></o:p></span></div>
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Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-12516261679156058292012-11-15T09:52:00.001-07:002012-11-27T09:18:05.737-07:00Who What When Where Why & How of Search Engine Results - November 15, 2012<span style="font-size: large;"></span><br />
<center>
<h1>
<span style="font-size: small;">A weekly look at Google suggestions for common question words</span></h1>
<div style="text-align: left;">
Below is a fun look at what Google is currently suggesting when you enter in a common question word. We will attempt to modify this list on weekly basis to create an educational element to this. During this pull we notice pop culture items appear in the suggestions (looking only at the default 4 suggestions).</div>
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Let me know if you have any other suggestions. Enjoy!</div>
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<span style="font-size: large;"><br /></span></div>
</center>
<u>Google Suggest - "Who"</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsNVRWXbNK-S5BUDVQpWciHQud5MX8H2KroQPNde0Y9CoB-oixURd-MADAlBSGgWToR_r8FdqU6MrjoUCObZyGHBxGnBOPpQ5DCVY2qquPpXtmEFOAb_Bc52FMN2Sa_daGyF8OovUNyhba/s1600/Who+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsNVRWXbNK-S5BUDVQpWciHQud5MX8H2KroQPNde0Y9CoB-oixURd-MADAlBSGgWToR_r8FdqU6MrjoUCObZyGHBxGnBOPpQ5DCVY2qquPpXtmEFOAb_Bc52FMN2Sa_daGyF8OovUNyhba/s400/Who+11-15.jpg" width="400" /></a></div>
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<u>Google Suggest - "What"</u></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjaCb_gWf3YKfap0GGBKw18pfkMPTav6Rfqp3oLiTEwnpzavRNSZK2OZorajNCr4Y0zoWNx0X3i5olvvX688jbMXieK-_5NGgRZdwfgHDC5HTAvBwD8tficGIItRWqNnRvfpsh9GSoripM/s1600/What+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjaCb_gWf3YKfap0GGBKw18pfkMPTav6Rfqp3oLiTEwnpzavRNSZK2OZorajNCr4Y0zoWNx0X3i5olvvX688jbMXieK-_5NGgRZdwfgHDC5HTAvBwD8tficGIItRWqNnRvfpsh9GSoripM/s400/What+11-15.jpg" width="400" /></a></div>
<u>Google Suggest - "When"</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlly_EiI-p0XiZFDYHkfl10PTbSW3cvD1Ym-pv1wCExDcVi3n4SvAvq_RfrjSXDqUU0BXxDmniF-nU7dgEyhLR9OmFFVVE6lymxRg5QbmnYFu9g9seFuoPZ6h0xJxGNaarOJhb8YqJVqLn/s1600/When+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="98" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlly_EiI-p0XiZFDYHkfl10PTbSW3cvD1Ym-pv1wCExDcVi3n4SvAvq_RfrjSXDqUU0BXxDmniF-nU7dgEyhLR9OmFFVVE6lymxRg5QbmnYFu9g9seFuoPZ6h0xJxGNaarOJhb8YqJVqLn/s400/When+11-15.jpg" width="400" /></a></div>
<u>Google Suggest - "Where"</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLXXbL-xZU5LiN1GTvjf-ATNhhSGLECvH7z5rgmeln7YemKK14bON0eliIk-HNoEK5G2Tdkz9LVEh_rk8HNBzN8odzV53GrjCtLwhKgAAjrYEge8nHMz-mVOPe4EDdK3F4m-P8I5Sj_Orn/s1600/Where+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLXXbL-xZU5LiN1GTvjf-ATNhhSGLECvH7z5rgmeln7YemKK14bON0eliIk-HNoEK5G2Tdkz9LVEh_rk8HNBzN8odzV53GrjCtLwhKgAAjrYEge8nHMz-mVOPe4EDdK3F4m-P8I5Sj_Orn/s400/Where+11-15.jpg" width="400" /></a></div>
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<u>Google Suggest - "Why"</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBBqOWYET9sEYIRon94J5271FSr3EqgBvXkJpCPyHRRsDKWfbqL8zLAe4fzPLyHmtWa-s5qq_WxPY-KsqRIVF2EUKFtPoUgmwFeN-v-Na0Egp4ZXVjEiu10euJ86qDH8SEdn98_ACXfRc4/s1600/Why+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="98" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBBqOWYET9sEYIRon94J5271FSr3EqgBvXkJpCPyHRRsDKWfbqL8zLAe4fzPLyHmtWa-s5qq_WxPY-KsqRIVF2EUKFtPoUgmwFeN-v-Na0Egp4ZXVjEiu10euJ86qDH8SEdn98_ACXfRc4/s400/Why+11-15.jpg" width="400" /></a></div>
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<u>Google Suggest - "How"</u></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBqV-y093nMWGsyu8SykCRNvlUqROGeFntuKaJ7MIu0GH8RLD6qqQin9pSp_dog32dsn_Vk0lenBNmoJATwHGQr86_1Kc41xPT0VxGHo0ri45CQmhtF-5PnOMYnH337DRCZMqaVWNIdhJ4/s1600/How+11-15.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBqV-y093nMWGsyu8SykCRNvlUqROGeFntuKaJ7MIu0GH8RLD6qqQin9pSp_dog32dsn_Vk0lenBNmoJATwHGQr86_1Kc41xPT0VxGHo0ri45CQmhtF-5PnOMYnH337DRCZMqaVWNIdhJ4/s400/How+11-15.jpg" width="400" /></a></div>
<u><br /></u>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-46247896949651985832012-07-27T11:21:00.001-06:002012-07-27T11:21:27.287-06:00The Week Conflict Resolution<br />
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We all have those times in our lives where we just don’t see
eye to eye with someone in our life; coworkers, significant others, kids, etc.
Some of these issues leave you so frustrated that you can’t possibly see a resolution.<o:p></o:p></div>
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During one of these bouts myself I started thinking of how I
can make this better. It is something that I have always tried to do in my
life. It is taking the “walk a mile in a person’s shoes” to a different level.
Here is the gem:<o:p></o:p></div>
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Be that person for a week.<o:p></o:p></div>
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It is easy to dismiss a person’s opinion thinking like them
for only an instance. By putting yourself into that person’s life for a week,
you get a perspective beyond what is currently the issue. Our decisions and
thoughts are all based on what we have been exposed to and what shapes our
daily lives. <o:p></o:p></div>
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The issue that you may be dealing with currently comes with
a certain amount of other baggage and perspective that leads to a person’s
position on that conflict. If you are able to step outside not only your
thoughts but further into your opponent’s history you may be able to find a
resolution faster and more amicable to both of you. <o:p></o:p></div>
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In addition, knowing how the other person thinks and the
history behind their perspective can allow you to find a loophole that can make
your argument for you. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now I am not a professional and this is just an idea and I have
found that this works for many of the few true conflicts that I have run into
in my life. I always leave those situations feeling that I have accomplished
what I wanted to and what the person on the other side wanted to accomplish.
When both finds that middle ground the solution is so much sweeter.<o:p></o:p></div>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-8739135365794805882011-07-14T16:26:00.000-06:002011-07-14T16:26:59.601-06:00Google Loses Twitter Feed, Do We Care?What does the expiration of the Twitter deal with Google mean for SEO?<br />
<br />
<br />
Quietly, or as quietly as anything that changes with Google happens, Google let their deal with Twitter expire. The original deal let Google gulp from Twitter’s stream of information from the millions of public profiles available. Along with the expiration of the Twitter deal Google has also shelved its Realtime search option, which twitter was a large portion of the “realtime” feed for that results sorting option.<br />
<br />
• So what does this do to Google’s use of social indicators as part of their algorithm? <br />
<br />
Google has stated <a href="http://searchengineland.com/google-expands-social-circle-in-search-results-including-page-rankings-65202">previously</a> that they use and integrate social signals into personalized search results(results that are tailored to your preferences when you are logged into your Google Account). So now that they are not getting the full Twitter feed what will happen to using these signals in their algorithm? We suspect that they will use a similar tactic they use with Facebook, which is crawl and index the publicly available content and depending on the total content available use that as a ranking signal. Other experts are also postulating that this is a move by Google or Twitter to break ties due to Google’s venture into the social realm with Google+. Although still in limited beta, Google appears to be betting heavily on their new social platform.<br />
<br />
• Are marketers who started investing in social for ranking now out of luck?<br />
<br />
It depends on how you are currently using your social networks. Are you simply trying to link and keyword spam the search engines or are you actually talking to your audience? If you are talking to your audience then there are benefits to be had from this tactic. Having your audience interact with your brand and your content can lead to increase traffic to your website; which in turn helps add to your site’s authority as a source, especially if they share it with their friends.<br />
<br />
One thing you should learn from this experience as a company and a marketer, if you haven’t yet to this point, is that things change quickly on the internet, especially in search. <br />
<br />
To stay above the fluctuations ask yourself these questions before changing your site to suit Google’s algorithm:<br />
<br />
• “Does this change go beyond just appeasing Google?” (Answering “Yes” would be a good thing here. The focus of your site needs to be to talk to your customer and not talk to Google (unless they are buying what you’re selling.))<br />
• “How does this benefit my audience?” (What is in it for them?)<br />
<br />
So what is the net takeaway of the latest news from Google? <br />
<br />
We suspect that this indicates a change of course for Google which had placed quite a bit of effort on integrating and using Twitter data in personalizing and tailoring their search results. However, they also appear to be readying to backfill the data loss with their own product. Another possible indicator of their desire to push Google+ is the <a href="http://mashable.com/2011/07/05/google-blogger-picasa-rebranding/">rebranding of Picasa and Blogger</a> to Google Photos and Google Blogs respectively. If Google places the weight of their existing brands in with this new service it more than likely means that they are willing to explore this for the long-term and as a business you should watch this as a potential long-term strategy as well.<br />
<br />
If you continue to build your site and communities for your audience and not for the search engines you will have more long-term success and not feel the pinch of needing to make drastic sweeping changes. Good unique content (rather on the website or on social) is still King. Without content you cannot talk to your audience and without your audience you are nothing on the web.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com1tag:blogger.com,1999:blog-1920537264942649950.post-6720476995590189592011-06-08T08:24:00.001-06:002011-06-08T08:46:57.724-06:00Search Engine Land's Periodic Table of SEO ElementsI really don't want to make this blog into a place that just rehashes the same stuff the "major" Search Engine Marketing blogs are putting out. But I just have to share this awesome infographic from <a href="http://www.searchengineland.com">Search Engine Land, Search Marketing Blog</a>. This is something to have on your desk and use as a reference to help you mix these elements together to make something awesome.<br />
<br />
<a href=”http://searchengineland.com/seotable/?utm_source=embed&medium=mdc&campaign=table”><div class="separator" style="clear: both; text-align: center;"><a href="http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-condensed-medium.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="495" width="400" alt=”Search Engine Land Periodic Table of SEO Ranking Factors” src="http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-condensed-medium.png" /></a></div></a>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com1tag:blogger.com,1999:blog-1920537264942649950.post-88515317311035745882011-03-23T10:08:00.000-06:002011-03-23T10:08:22.582-06:00SEOBook Google Collateral Damage InfographicGreat infographic from SEOBook which graciously allows others to post this infographic on your own blog so that it can reach more people. Great way to get additional exposure for a piece developed for their blog. Anyway here it is:<br />
<br />
<p><a href="http://www.seobook.com/learn-seo/collateral-damage.php"><img src="http://www.seobook.com/images/cat-mouse.jpg" border="0" alt="Google's Collateral Damage." /></a></p><p><a href="http://www.seobook.com/learn-seo/infographics/">Infographic</a> by <a href="http://www.seobook.com/">SEO Book</a></p>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-79819410739516556762011-02-09T14:56:00.000-07:002011-02-09T14:56:32.050-07:00Are you a Twitter Prostitute or Tweet Purity Ring Wearer?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNt5f1II4_Y3XB5pAVW2jnnmZdRSRmVEVhUATjqmKzKAkuM8IT1irmilLZ1nmCja2ySIBW6J1vLB82AM-YiO7-Ovc5osRTzSFETF8EsvOaN7vfdi4kH5ZXZzlaxNiSXwu9S3RTcxlKZPuJ/s1600/Twitter+Follower+Philosophy.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="229" width="393" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNt5f1II4_Y3XB5pAVW2jnnmZdRSRmVEVhUATjqmKzKAkuM8IT1irmilLZ1nmCja2ySIBW6J1vLB82AM-YiO7-Ovc5osRTzSFETF8EsvOaN7vfdi4kH5ZXZzlaxNiSXwu9S3RTcxlKZPuJ/s400/Twitter+Follower+Philosophy.png" /></a></div><br />
<br />
<br />
Where do you fall on the spectrum of increasing your twitter following? Do you have your account locked down so only those "special" ones can get in? Or are you out on the corner begging for people to come visit you? You think you know what you may be on this spectrum but what does your follower count say about your Twitter promiscuity?<br />
<br />
Just curious. Leave comments with where you think you fall on the line but also thoughts on why you would lean to one side more than the other. What keeps you from being an extremist in either direction? <br />
<br />
No fence riders allowed! Pick a side!Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com1tag:blogger.com,1999:blog-1920537264942649950.post-86759407434632603572011-02-03T14:50:00.000-07:002011-02-03T14:50:22.068-07:00Google-Bing Face off on AlgorithmsI am not going to comment too much on this video as I want people to comment themselves on their take of this debate and Google's (and Bing's) accusations. So here is the debate for your consideration.<br />
<br />
<object id="flashObj" width="480" height="270" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=775105920001&playerID=651017566001&playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="videoId=775105920001&playerID=651017566001&playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="480" height="270" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-25256556034636044522011-01-03T21:21:00.001-07:002011-01-04T14:49:52.296-07:00Things that won't happen in internet marketing in 2011Yeah everyone does the Top 10 predictions of what will happen in the coming year. Well I am bucking that trend in a major way. Here is what isn't going to happen in 2011. In fact here are 11 things that are not going to come into fruition this next year.<br />
<br />
1) <b>Location based services will not reach wide adoption.</b> The power users will still be power users but most people will stay away and most business will try it and then promptly ditch it due to low turnout outside their mega-marketing pushes that cost them more than they bring in via services like Foursquare or Facebook Places.<br />
<br />
2) <b>iPad imitators will not see the sales needed to keep them on the market.</b> Apple will keep its strangle-hold on this section but will come out with an update that allows multi-tasking. This will still require us search/internet marketers to consider the best method to market to these devices. Optimization will stay the same for these devices search is search but viewing the page and listing could be affected.<br />
<br />
3) <b>Social media integration in search results still won't be perfected.</b> Between spammers and devious marketers gaming the system and your friends being, well..., your friends, integration will not lead to better results but more things to consider when looking at the results (I wonder when there will be so much info per each listing that only 1 entry shows up for a search, hmmm).<br />
<br />
4) <b>Mobile search differentiation ain't gonna happen.</b> In the vein of dogs will hunt, people will search! With the advent of Google Instant, this really brings mobile and desktop search closer together and the need for specialized optimization unnecessary. Mobile companies seem to be trying to attract users by making their mobile experience more like their desktop experience.<br />
<br />
5) <b>Search Algorithm gaming will not go away.</b> Although Google and Bing continue to make strides to fight the infringement on their algorithm (i.e. Google's renewed efforts to find and punish cloaking) the spammers are hungry and innovative. I have a feeling as the search engines continue to minimize what is viewed as a top listing (sorry but top 10 doesn't make the above the fold status any more) there will be a greater effort for marketers to find any means to gain the attention of their target audience. It is the yin and yang of search marketing the black side (black hats) has the little bit of good somewhere deep down but the white side (search engines) still have that little bit of black deep down. It is all about how big that speck of good or bad is on each side.<br />
<br />
6) <b>Pay-per-click advertising isn't going to get easier.</b> Sure there will be new tools but most of the good ones will be out of the price range of most small business owners. Google's innovations will continue to distract from the paid ads that have been under constant legal challenges and public questioning (BP oil spill ads).<br />
<br />
7) <b>Automated Search Engine Optimization will not be within reach for most Search Marketers.</b> Similar to their PPC counterparts these tools are out of range for most for the effective ones. However, the ability to create the basis for SEO still escapes most of these tools.<br />
<br />
8) <b>FTC Do Not Track legislation will fail (as it is currently written).</b> The Do Not Track (DNT) legislation is too broad and reaches too many companies with deep pockets. Before a version will pass congress certain limitations will be applied and then it will only apply to a narrow scope in specific instances. <br />
<br />
9) <b>Search Optimization certification/qualification will not be dictated by any authority.</b> This is something that has been disputed in the industry for years. The idea is that there should be an authority that certifies search marketers so that companies can be ensured that the "expert" they are hiring knows what they are doing and is not going to endanger their company. The issue is that Black Hat SEO's probably know the most about passing these qualifications. In order to subvert the system you have to know the system inside and out. A singular authority for Certification will appear this year or will not be deemed a trusted source for certification. Companies will continue to offer educational courses with certificates but there is too diversified a field and companies don't know who to trust anymore unless Google/Microsoft give an endorsement to one of them. However, that is not happening this year.<br />
<br />
10) <b>I will not be buying a vacation home in Cozumel.</b> Oh come on I had to have one fun one in here. At least I know this one will be true for sure (even if I win the lottery I still would not buy one in Cozumel, maybe Puerta Vallarta but not Cozumel).<br />
<br />
11) <b>SEO will not die.</b> I know a cliche one to end on but I think appropriate given my profession. I do whole heartedly believe this to be the case. Are there adjustments to tactics? Yes. Are there new methods that need to be learned? Definitely. Will search marketers become irrelevant? Irreverent, Yes; irrelevant, no.<br />
<br />
<i>The opinions expressed above are based on observations and analysis. They are mostly hunches and thoughts so please take these in the spirit that they were written...to spark discussion. So lets talk it out!</i> <br />
<b>HAPPY NEW YEAR!></b>I think...Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-9448630085851399052010-11-03T12:54:00.002-06:002010-11-08T08:50:54.860-07:00Doing the Bump with Google PlacesGoogle continues its shift of their results pages. The newest culprit doesn't affect the natural search listings, per se, but mostly affects the paid, right column, ads.<br />
<br />
Google Places is the latest addition to the Google Search Results page. The idea behind this is to free up some space on the natural search listings (center column) by simply tagging the locations in the center and having a map off to the right ABOVE the paid ads. So while this allows more room for those websites that are occurring naturally it is decreasing the visibility of those who are paying for attention for those results.<br />
<br />
Most of you can see why this would be detrimental to pay-per-click marketers, but let me spell it out for those who don't see it:<br />
<br />
1) Competition for local results now not only includes other businesses but Google's map which takes up 2-3 possible positions.<br />
2) In order to be seen in these results you are now bidding at a much higher rate than before just to be seen. <br />
3) Justifying the expense for pay-per-click ads will be a tad more difficult because the ROI that you had been optimizing for before Google Places no longer applies unless you were already in the #1 position which now is technically the #3 or #4 position.<br />
4) UPDATED PORTION: The map box that takes up a good portion of the right column also scrolls down with you thus completely eliminating a top right column search ad position. All ads disappear behind the map box.<br />
<br />
Marketers threw their hands in the air in disgust when Google first tested this out several months ago, now that it is common place, I foresee the same backlash on its way.<br />
<br />
That's my opinion, you don't like it, let me know about!Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-15801122602161944482010-10-27T14:05:00.001-06:002010-10-27T14:07:22.997-06:00Putting SEOs Where They BelongI think it is time to put <b>SEOs in their place</b>! But where is that? Let’s look at some options:<br><br />
<br><br />
<b>The Technology/Developer Group:</b> This is a good option, a lot of the onsite site SEO happens behind the curtain of the webpage and they occasionally dabble in coding.<br><br />
<br />
<br><b>The Copy Writers/Designers Group:</b> Ooh this is another good option. SEOs help to inform the content creation and can head off designs that are not the most search engine friendly.<br><br />
<br />
<br><b>The Web Analyst Group:</b> Hmm, another interesting choice. Most Search Engine Optimizers can filter through the raw data and provide perspective on what is going on and help put it into actionable context (the good ones can at least).<br><br />
<br />
<br><b>The Marketing/Strategy Development Group:</b> Dang, another possible selection. SEOs are an excellent resource to bring in on the beginning strategy phase. They can inform best practices, perform competitive analysis, and many other exploratory and strategic offerings.<br><br />
<br />
<br><b>The Business Development Group:</b> OK, Search Engine Optimizers are not going to be the closer but they definitely have the ability to add to the sales pitch; what is going wrong with the current site, value add for current clients, and other ways to ensure the client will found or will maintain ranking during a website refresh.<br><br />
<br />
<br>All these options seem to be a good fit; how do I choose? Oh, wait maybe that is the point I am trying to make! SEOs play a roll in many areas of the agency environment. No matter where they sit their perspectives and targeted insights in the whole digital marketing process can help aid the success of a client’s web presence. The SEO specialist adds to each of the groups and only when they are fully integrated into the process and a feedback loop is in place, do the best results rear their beautiful head. If your SEO strategy is developed in a vacuum then the results will truly suck. The communication needs to be a two-way street, but be sure to use your turn signal.<br><br />
<br />
<br>Have another group that is a good fit or you think doesn't fit, let me know!<br />
<br><br />
<br><br />
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<br><br />
<a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Vol-Pilgrims-Precious/dp/1932664084?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim, Vol. 1: Scott Pilgrim's Precious Little Life" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=1932664084&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=1932664084" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" /><a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Vol-Versus-World/dp/1932664122?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim, Vol. 2: Scott Pilgrim Versus The World (v. 2)" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=1932664122&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=1932664122" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" /><a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Vol-Infinite-Sadness/dp/193266422X?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim, Vol. 3: Scott Pilgrim & the Infinite Sadness (v. 3)" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=193266422X&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=193266422X" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" /><a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Vol-Gets-Together/dp/1932664491?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim, Vol 4: Scott Pilgrim Gets It Together" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=1932664491&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=1932664491" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" /><a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Universe/dp/1934964107?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim Volume 5: Scott Pilgrim vs The Universe" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=1934964107&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=1934964107" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" /><a imageanchor="1" target="_blank" href="http://www.amazon.com/Scott-Pilgrim-Pilgrims-Finest-Hour/dp/1934964387?ie=UTF8&tag=kevinssear-20&link_code=bil&camp=213689&creative=392969"><img alt="Scott Pilgrim Volume 6: Scott Pilgrim's Finest Hour" src="http://ws.amazon.com/widgets/q?MarketPlace=US&ServiceVersion=20070822&ID=AsinImage&WS=1&Format=_SL160_&ASIN=1934964387&tag=kevinssear-20" /></a><img src="http://www.assoc-amazon.com/e/ir?t=kevinssear-20&l=bil&camp=213689&creative=392969&o=1&a=1934964387" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important; padding: 0px !important" />Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com0tag:blogger.com,1999:blog-1920537264942649950.post-70252230234179577652010-09-08T13:50:00.002-06:002010-09-09T09:44:39.046-06:00Google's Instant SEO ChallengeDoes <a href=http://www.google.com/instant>Google Instant</a> provide an SEO minefield or just expand the way we think about keyword selection?<br />
<br />
All across the Twitterverse and in industry blogs the question is being raised, "Is Google Instant what will kill off SEO?"<br />
<br />
I think that Google Instant provides a challenge for those of us in the <b>Search Marketing</b> industry. For a long time we in the SEO field have been trying to find the secret sauce of Google and trying to figure out what keywords are driving results to our clients' pages. We now not only have to think about the ultimate keyword they will use to find what they are looking for but what keywords they will start searching with. Most recently <b>long-tail keywords</b> have been the solution to how most searchers ultimately find what they are looking for, as the <b>head terms</b> are increasingly less relevant as more pages fill up these results but not targeted to what the searchers are looking for. <br />
<br />
I believe searchers have grown accustomed to using more long-tail queries first to get at what they really want and have started adjusting their searching habits to avoid those pages that seemingly have less specific results. <br />
<br />
Ok, now how does this apply to Google Instant?<br />
<br />
Google is now taking a step away from the searcher by predicting what they are going to type for their query. No longer does the searcher have to waste time reformatting their query for head terms or long-tail terms. Google is now showing what results they would get if they did decide to go for the often irrelevant head terms automatically without additional keystrokes. As a searcher knowing that these results will be presented to me instantly I am more likely to try those terms knowing that I can quickly adjust that query and get what I am try looking for but it doesn't hurt to look at those head terms since they are there anyway. <br />
<br />
As a search marketer I need to take into account how my clients' customers are searching for their products. As I mentioned previously this was focusing on a few head terms and a large portion of long-tail keywords but with the new adaptation of Google Instant it will be important to try for those head terms as they will now be viewed and considered more often because they will be the first results given for a specific query even if the searcher is heading toward the long-tail keyword.<br />
<br />
So bottom line is that this will be a difficult period for search marketers, the results won't change instantly but SEO practitioners need to start working through their keyword strategy and see how this will ultimately affect their customers' experience of search for their products or services.Kevin G.http://www.blogger.com/profile/13363299678630141672noreply@blogger.com1