Maybe I don't have to worry, then again maybe not

According to a Silicon Valley Insider who quotes a snippet from the Wall Street Journal which I am now putting on my blog, not all of Google is so sure about the Ad serving deal that GooHoo! have "tested" and were so happy about the results. As Silicon Valley aptly states, now that Google has gotten rid of Microsoft from that deal why would Google go through with that venture. Especially with the weight of FTC regulatory denial pending. It is a cost versus benefit arguement. Will Google gain enough to make the pain of regulatory review worthwhile. How much is an hour of Sergey and Larry's time anyway? $100,000?

What will happen to the little local guy GooHoo?

So as I am managing my various local SEM campaigns I started to think. (I know heaven forbid I do that while working) What 3% of ads will Google be sharing with Yahoo!? I have budgets set on each separately for a reason. If Yahoo! serves local AdWords ads which account will they be credited to/against? Just thoughts from a local SEM guy.

The fall of two?

Does the abandonment of the Yahoo! merger by Microsoft mean a fall of two rather than just one. Let's be honest could Yahoo! really actually accept the merger deal? Wouldn't that mean it has accepted defeat, especially for Mr. Yang who has only recently come on board in the last year or so? Seems like the struggle of the power ego's may continue based on Yang's interest in continuing talks. But Ballmer has already called this off once. Is it Microsoft playing hard to get or is it Yahoo!? Who has the most to lose? I say both.