Standing out with getting in the way

I was taking a break from work and playing some Yahtzee, when it loaded this came up
They owned this space and to their benefit I am not exactly the target market for this product but this game website definitely fits their target.

What is interesting is the fact that these big name brands are finding ways to interact with their audience that is outside the norm. I noticed it right away, well it was hard to avoid, but not annoying I could still play my game in peace.

So we as marketers need to come up with the unique and memorable things that stick out but not annoy. I like this example and wanted to share.