Ok here is the article that started this rant off, Article from the San Jose Mercury News.
I will give you a second to read it.... Ok got it? Great. Now here are my thoughts:
Call me naive, go ahead, sometimes I am, but my idea of news is that its function is to educate and inform the broadest audience possible. As I was growing up and having only 3-4 television stations in my home the news was a good portion of what I was consuming on a regular basis. The News in my view wasn't sensationalized or really thought provoking to be honest but I was kept aware of what was going on around me and thus learned often some essential information. Now as I am older the above article only solidifies something that I have been noticing in National and some local News productions (I call them productions rather than casts for illustrative purposes). These productions seem to have adapted their story writing and videography to make each story dramatic, comedic, or sensational. Can I blame them? These stations are now competing against an every growing list of stations for advertising dollars. Also, as the Internet has gained in popularity and stations have lost viewers to online destinations they have had to adapt their news productions to compete these online competitors.
Here is my main point, when does charging for people to view this content start and when does it end. It seems Rupert would like to assert that all News should charge for access rather than just premium content. Aren't users already paying for content via viewing advertising and in some cases purchasing Cable or Satellite packages? Is there going to be a time in the future when only the privileged and wealthy will know about the string of murders around the corner. Are we going back to a time when "News" is something told word of mouth or futuristically word-of-blog? Is my neighbor going to have to be the one to let me know the new laws our legislature just passed because I don't have the $5,000 per year to pay for my "News" subscription?
Honestly I really do get it that television stations are trying to recoup the money that they are expending on their online and traditional news reporting. I thought this used to be recouped through selling advertising and promotions. Is this media's knee-jerk reaction to a recession based problem or is this going to be an ongoing issue where advertisers rather place their ads where people are going. If people are going to other places I would think it would signal big media that something is wrong with their model and not vice-versa. Here are some questions big media should ask and be able to answer:
1) What are the aggregators offering that we are not? Objective media from a variety of sources?
1a) What can we do about it? Cut off society from all News stories we create and make them pay for it?
2) What is driving people to use these sites rather than our stories that have the same information and we work hard at presenting?
2a) Are money issues getting in the way of presenting what the public needs?
3) Are advertisers find these areas more attractive because people are there or because of the conglomeration of content?
3a) How do we keep our advertisers and attract new ones?
I think I have said what I want to say. As always tell me if I am way off the ball on this. Thanks for listening!!
WELCOME
Thank you for visiting my blog. I try to keep up with current events that effect the Media Buying, PPC and SEO industries. I am also currently looking for employment in one or all of those above areas. Please review my resume. Leave me a comment or use my contact form at the bottom of this page and I will try to respond back. Thanks again for coming!
Friday, October 9, 2009
Thursday, August 20, 2009
Is there such a thing as too much data?
Sometimes I like to consider the unanswerable questions. The question of "Is there such a thing as too much data?" may seem like a very simple question to answer but I would like to lay out the basis for why I believe this is more a conundrum than it seems.
1) It is all about perspective.
If you were to show up for class in Elementary School and the teacher began running through the "basics" of nuclear physics and there was a test at the end of the class do you think you would be able to pass that class? Can a client who has grown up in the traditional media "age" be given a log file with all the data he/she would need to show how his/her customers interact with their new website and be able to tell what they need to do?
Are these two cases similar?
I believe that they are. In each case the individuals are being given data to which they may or may not have a frame of reference for. Each having their own set of alien terminology with a mix of words that they may have heard before but could quite possible have a very different meaning in each context. Although the minds of each are in a different state of development, each has been trained in some specific tasks. Eventually with enough training each of these sets of people will be able to analyze and make sense of what they see before them.
2) Do we really need it?
Even though as I am writing this I am think of digital media, this really applies to all forms of analysis. Do we really need all the data that we have in our reach? As a society? Yes, we probably do need all the data that we can get. As individual people and companies? Probably not, but being able to pick and choose the data that will tell us what we need to know has started becoming a crucial factor in business and personal decision making. We now have match making services that can give you match making factors to see who you would like to date. We also have free tools that go beyond telling us how many people visited our sites (think of those cheesy visitor counters we used to put on the bottom of our websites). There really is now no way to limit the amount of data available because if limiting begins a group of people or companies will begin to cry foul. They are now reliant on that data to make "informed" decisions. Once again though just like in the first bullet point giving this information to the wrong group too early can lead to false positives and inaccurate decision making criteria.
4) Why is there so much data?
There is so much data because it is now inexpensive to capitalize on the World Wide Web's global community. Research can be done quickly and with a large sample size not previously available. The tools to analyze this data are also coming on strong as well with global open-source collaborations that are added-to and streamlined to perform the tasks that an analyst would have spent weeks or months creating with archaic tools like Excel. Don't get me wrong Excel has grown along with these online tools to maintain its needed status, but compare the first version of Excel with its current version and you will see the addition of many new analytical features that have grown with the times.
4) What happens if the data goes away?
Just like the show on the History Channel Life After People what will the business and personal worlds look like after the data is gone. We will actually have to talk to people face to face to figure out if a new restaurant good. We will have to rely on local data or expensive nationwide data. Without the expansive growth of the Internet this data may not have become the necessity it is today. We would have to rely on the traveling Minstrel to regale the stories of yonder countries and the trophies that they bring.
So for those of you who are allergic to data. BEWARE...your symptoms are going to get worse..a lot worse. Signing off for now! Kevin
1) It is all about perspective.
If you were to show up for class in Elementary School and the teacher began running through the "basics" of nuclear physics and there was a test at the end of the class do you think you would be able to pass that class? Can a client who has grown up in the traditional media "age" be given a log file with all the data he/she would need to show how his/her customers interact with their new website and be able to tell what they need to do?
Are these two cases similar?
I believe that they are. In each case the individuals are being given data to which they may or may not have a frame of reference for. Each having their own set of alien terminology with a mix of words that they may have heard before but could quite possible have a very different meaning in each context. Although the minds of each are in a different state of development, each has been trained in some specific tasks. Eventually with enough training each of these sets of people will be able to analyze and make sense of what they see before them.
2) Do we really need it?
Even though as I am writing this I am think of digital media, this really applies to all forms of analysis. Do we really need all the data that we have in our reach? As a society? Yes, we probably do need all the data that we can get. As individual people and companies? Probably not, but being able to pick and choose the data that will tell us what we need to know has started becoming a crucial factor in business and personal decision making. We now have match making services that can give you match making factors to see who you would like to date. We also have free tools that go beyond telling us how many people visited our sites (think of those cheesy visitor counters we used to put on the bottom of our websites). There really is now no way to limit the amount of data available because if limiting begins a group of people or companies will begin to cry foul. They are now reliant on that data to make "informed" decisions. Once again though just like in the first bullet point giving this information to the wrong group too early can lead to false positives and inaccurate decision making criteria.
4) Why is there so much data?
There is so much data because it is now inexpensive to capitalize on the World Wide Web's global community. Research can be done quickly and with a large sample size not previously available. The tools to analyze this data are also coming on strong as well with global open-source collaborations that are added-to and streamlined to perform the tasks that an analyst would have spent weeks or months creating with archaic tools like Excel. Don't get me wrong Excel has grown along with these online tools to maintain its needed status, but compare the first version of Excel with its current version and you will see the addition of many new analytical features that have grown with the times.
4) What happens if the data goes away?
Just like the show on the History Channel Life After People what will the business and personal worlds look like after the data is gone. We will actually have to talk to people face to face to figure out if a new restaurant good. We will have to rely on local data or expensive nationwide data. Without the expansive growth of the Internet this data may not have become the necessity it is today. We would have to rely on the traveling Minstrel to regale the stories of yonder countries and the trophies that they bring.
So for those of you who are allergic to data. BEWARE...your symptoms are going to get worse..a lot worse. Signing off for now! Kevin
Wednesday, August 5, 2009
It has been way too long I've missed you oh so much!
Sorry I have not been posting new stuff up here lately. There has been a lot going on with organizing my life and trying to keep up on current work prospects and looking for that great permanent position. Anyway I thought I would update you all on some of my latest rants and raves:
1) The United States Postal Service: As I sat down yesterday with my son and daughter to send off a Thank You note via regular mail, my oldest child ,aka the daughter, was acting very confused. She didn't understand why I had to put the great sheet of paper that she colored on and wrote on into an envelope to send it. She had seen me typing emails and all I did was type and send and it was gone to that person. Next she didn't understand why I needed a stamp to send it, couldn't I just put it in the mailbox and off it goes, after all we just go out to the mailbox to get our mail that we are receiving. This started me thinking as I was frantically searching for some stamps to send these two letters. Why hasn't mailing things from home become a more automated system? In my search for a stamp I went to USPS.gov and tried to find a place for me to purchase a single stamp and print it off on my printer once again hit a dead end. The recent article on the collapse of the US Postal Service made me think even harder about the failures of this antiquated system for sending documents across the country.
First let's talk about the inconvenient process itself. Now I am not suggesting I just want to sit in my Lazy-boy recliner all day and have a robot take out and get my mail. No, I want something where if I need to send something I can use the tools I have at my disposal, aka computer, printer, mailbox. I know there are services out there where you can print off postage at a premium price but why doesn't the source have a means to do this same task. Also the mailbox itself may be due for an upgrade. Why not charge me on letters I place in my mailbox through a scanning device on the mailbox itself. This would have two functions: 1)I could easily pay for mail similar to power or gas as a monthly varying cost. 2)This method could be used to easily plan delivery routes especially for packages. Maybe that is too ambitious but I think if your current business model is failing you need to look at how you can make it easier for your customers to use your services. Possibly implement a better online strategy or diversify your product offerings.
2)Bing-Hoo: Not yet sure what to think of this yet. I don't have the full details of how an advertiser on Bing who also advertises on Yahoo! will fair in this conglomeration. Will the placement of the ads be exactly the same on both of them since the search results will be provided by one source (Bing). Or will Yahoo! still interpret those listings into their own SERP. One thing is for sure is that I will be suggesting that those that have the budget start a PPC campaign on Bing to take advantage of the $100 million dollars worth of advertising that they are pumping into the market. My reasoning for this is not because I believe Bing has a better way of organizing a SERP but because I believe people will incorporate Bing into their search queries just to see how it works. It is the new plaything on the block and people will more than likely be trying out. So get out there and take advantage of being in front of that audience before your competitor does.
3)The Economy: Ok I don't have a lot of controversial stuff to say on this one. I do however see some positive signs from where I am standing. I am no financial guru but I am a guy on the street looking for a job and there seems to be some interest out there in hiring on people to help with the workload that has started to come back in. I still think people are taking their time in making these hires and for good reason. With a huge available workforce to choose from and eagerness of these individuals to find something...anything. There has to be a balancing act of finding the perfect employee who has a ton of experience for that entry level position you are hiring for but will not bolt when the market is in full steam again. From my perspective loyalty needs to be a consideration when making hiring decisions sure a prospective employee may not have 10 years of experience in the duty but does the position gain anything from that amount of experience or does someone with 2 years experience who is malleable and has a track record of loyal employment make a better fit. Just putting in my 2 cents here.
I hope everyone has had a great summer thus far. I wish you all the best in your adventures in the business world and as always if you don't agree with me, don't go to hell just leave a comment and let's have a discussion. Thats what social media is all about. Peace out for now.
Kevin
1) The United States Postal Service: As I sat down yesterday with my son and daughter to send off a Thank You note via regular mail, my oldest child ,aka the daughter, was acting very confused. She didn't understand why I had to put the great sheet of paper that she colored on and wrote on into an envelope to send it. She had seen me typing emails and all I did was type and send and it was gone to that person. Next she didn't understand why I needed a stamp to send it, couldn't I just put it in the mailbox and off it goes, after all we just go out to the mailbox to get our mail that we are receiving. This started me thinking as I was frantically searching for some stamps to send these two letters. Why hasn't mailing things from home become a more automated system? In my search for a stamp I went to USPS.gov and tried to find a place for me to purchase a single stamp and print it off on my printer once again hit a dead end. The recent article on the collapse of the US Postal Service made me think even harder about the failures of this antiquated system for sending documents across the country.
First let's talk about the inconvenient process itself. Now I am not suggesting I just want to sit in my Lazy-boy recliner all day and have a robot take out and get my mail. No, I want something where if I need to send something I can use the tools I have at my disposal, aka computer, printer, mailbox. I know there are services out there where you can print off postage at a premium price but why doesn't the source have a means to do this same task. Also the mailbox itself may be due for an upgrade. Why not charge me on letters I place in my mailbox through a scanning device on the mailbox itself. This would have two functions: 1)I could easily pay for mail similar to power or gas as a monthly varying cost. 2)This method could be used to easily plan delivery routes especially for packages. Maybe that is too ambitious but I think if your current business model is failing you need to look at how you can make it easier for your customers to use your services. Possibly implement a better online strategy or diversify your product offerings.
2)Bing-Hoo: Not yet sure what to think of this yet. I don't have the full details of how an advertiser on Bing who also advertises on Yahoo! will fair in this conglomeration. Will the placement of the ads be exactly the same on both of them since the search results will be provided by one source (Bing). Or will Yahoo! still interpret those listings into their own SERP. One thing is for sure is that I will be suggesting that those that have the budget start a PPC campaign on Bing to take advantage of the $100 million dollars worth of advertising that they are pumping into the market. My reasoning for this is not because I believe Bing has a better way of organizing a SERP but because I believe people will incorporate Bing into their search queries just to see how it works. It is the new plaything on the block and people will more than likely be trying out. So get out there and take advantage of being in front of that audience before your competitor does.
3)The Economy: Ok I don't have a lot of controversial stuff to say on this one. I do however see some positive signs from where I am standing. I am no financial guru but I am a guy on the street looking for a job and there seems to be some interest out there in hiring on people to help with the workload that has started to come back in. I still think people are taking their time in making these hires and for good reason. With a huge available workforce to choose from and eagerness of these individuals to find something...anything. There has to be a balancing act of finding the perfect employee who has a ton of experience for that entry level position you are hiring for but will not bolt when the market is in full steam again. From my perspective loyalty needs to be a consideration when making hiring decisions sure a prospective employee may not have 10 years of experience in the duty but does the position gain anything from that amount of experience or does someone with 2 years experience who is malleable and has a track record of loyal employment make a better fit. Just putting in my 2 cents here.
I hope everyone has had a great summer thus far. I wish you all the best in your adventures in the business world and as always if you don't agree with me, don't go to hell just leave a comment and let's have a discussion. Thats what social media is all about. Peace out for now.
Kevin
Friday, June 5, 2009
Are we searching or deciding? Does Microsoft's Bing do either well?
The large question that accompanied the launch of Microsoft's newest entry in the Search Engine marketplace is: are people searching or deciding? Dubbed a "Decision Engine" Bing is advertised as a new way to find what you are looking for. Are people looking on search engines to decide or are they searching for a conglomeration of results that will provide the facts they need for their research? I think the numbers and consumer response will decide that question.
As some of the initial thoughts are dwindling, the more long term opinions are starting to surface. Even the "haters" seem to be changing their tune after using Bing for a while. Does Bing still have its issues? Sure. Is it going to kill off Google? No. Despite an article by the New York Post suggesting otherwise. If I were Sergey I would have a top team trying to figure out what it was all about as well. Not because I was scared but because having additional competitive information keeps you at the forefront rather than scrambling later down the line.
So what exactly does Bing have for the average searcher? Well to start a $100 million ad budget for one. If you can't get people's attention with PR pay to get noticed, right? Will Microsoft's big spend mean big numbers for Bing? Well apparently it is at least having an initial impact of drawing people to try it out.
The question is: Is it mainly search marketers and tech geeks like myself that went to test the waters or is it consumers making a permanent switch? I would like to argue at this point in the game Bing does not have a huge portion of the switch over audience. The majority of searchers have either always used the Microsoft search product or are trying it out compared to the results they get with the other big 2. I am personally waiting for the 6 month honeymoon to be over and then look at the numbers and if possible the number of returning users that Bing posts, if they make it available.
For me it comes down to does Bing get me the results I need, whether they look pretty or not. If they can consistently deliver what I need in one shot without the need for adjusting my search string then I will make the switch but from my testing this has not been the case the pages presented in their algorithm don't match my expectations nearly as close as a search on Yahoo or Google. But make your own decision and I am going to continue to test until I can make an educated decision or can Bing do that for me since it is the decision engine? :)
As some of the initial thoughts are dwindling, the more long term opinions are starting to surface. Even the "haters" seem to be changing their tune after using Bing for a while. Does Bing still have its issues? Sure. Is it going to kill off Google? No. Despite an article by the New York Post suggesting otherwise. If I were Sergey I would have a top team trying to figure out what it was all about as well. Not because I was scared but because having additional competitive information keeps you at the forefront rather than scrambling later down the line.
So what exactly does Bing have for the average searcher? Well to start a $100 million ad budget for one. If you can't get people's attention with PR pay to get noticed, right? Will Microsoft's big spend mean big numbers for Bing? Well apparently it is at least having an initial impact of drawing people to try it out.
The question is: Is it mainly search marketers and tech geeks like myself that went to test the waters or is it consumers making a permanent switch? I would like to argue at this point in the game Bing does not have a huge portion of the switch over audience. The majority of searchers have either always used the Microsoft search product or are trying it out compared to the results they get with the other big 2. I am personally waiting for the 6 month honeymoon to be over and then look at the numbers and if possible the number of returning users that Bing posts, if they make it available.
For me it comes down to does Bing get me the results I need, whether they look pretty or not. If they can consistently deliver what I need in one shot without the need for adjusting my search string then I will make the switch but from my testing this has not been the case the pages presented in their algorithm don't match my expectations nearly as close as a search on Yahoo or Google. But make your own decision and I am going to continue to test until I can make an educated decision or can Bing do that for me since it is the decision engine? :)
Wednesday, May 13, 2009
A media buyers nightmare scenario to reach young populations
According to this story by KTVB.com, CableOne cable rates are set to increase to $50/month for their BASIC package which has approximately 70 channels. At this new price cable is now $10/month or $120/year MORE expensive than DishNetwork's 100 channel plan with local programming ($39.99) or $20/month more expensive than DirectTV's 50+ package ($29.99).
Does this pricing cut into the young audience (18-25 year olds) media buyers always have difficult reaching. Some programming this demo watches is only located on cable or satellite systems and without the ability to place locally on satellite systems this leaves media buyers with a dilemma. If this does start cutting into that college age demographic do we move money away from TV and towards online.
I definitely don't have all the answers but as we continue to see crazy rating numbers published by Nielsen for TV programs for the 18-25 demographic and lead us to not trust the numbers, for better or worse. Media buyers are asked by their clients to closely scrutinize their advertising spending and report back what their dollar is getting them.
Some more stats for ya:
According to Television Bureau of Advertising Cable Penetration in the Boise DMA has continued to sink from 47% penetration in Feb. 2000 to 30.5% in Feb. 2009. Meanwhile Satellite or ADS(Alternate Delivery Systems) have increase from 17% in Feb. 2000 to 43% in Feb. 2009. Combining together these two TV delivery methods leaves about 27% of people still using rabbit ears or no subscription based TV.
Now for my questions:
The main question I have regarding these stats is are the correlated simply to cost? Or is there a quality of programming/channels available in each of these television delivery methods? Feel free to leave some comments if I am completely off base on this.
Does this pricing cut into the young audience (18-25 year olds) media buyers always have difficult reaching. Some programming this demo watches is only located on cable or satellite systems and without the ability to place locally on satellite systems this leaves media buyers with a dilemma. If this does start cutting into that college age demographic do we move money away from TV and towards online.
I definitely don't have all the answers but as we continue to see crazy rating numbers published by Nielsen for TV programs for the 18-25 demographic and lead us to not trust the numbers, for better or worse. Media buyers are asked by their clients to closely scrutinize their advertising spending and report back what their dollar is getting them.
Some more stats for ya:
According to Television Bureau of Advertising Cable Penetration in the Boise DMA has continued to sink from 47% penetration in Feb. 2000 to 30.5% in Feb. 2009. Meanwhile Satellite or ADS(Alternate Delivery Systems) have increase from 17% in Feb. 2000 to 43% in Feb. 2009. Combining together these two TV delivery methods leaves about 27% of people still using rabbit ears or no subscription based TV.
Now for my questions:
The main question I have regarding these stats is are the correlated simply to cost? Or is there a quality of programming/channels available in each of these television delivery methods? Feel free to leave some comments if I am completely off base on this.
Labels:
Cable,
CableOne,
Media Buying,
Satellite,
Television,
TV
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Wednesday, April 22, 2009
Honda Ad Campaign sends you away from their website
During Monday's (4/20/09) Chuck on NBC, Honda aired an ad where they ask you to go to Edmunds.com and visit the Honda branded cost of ownership posted there. This really threw me for a loop. Why would a company purposely direct customers to go to someone else's website? All my marketing experience (it isn't vast but I consider myself pretty knowledgeable) it is not a good idea to send someone away from your home base especially in the digital realm. The only reason to send someone away from your site is for unavoidable reasons. This was the first instance of this redirection that I could think of aside from the "look us up on Yahoo!/Google" (that didn't necessarily work). I was trying to read into the approach that Honda was using and guessing at why they chose this direction. Here is what I see from this campaign:
Honda is trying to use the "trusted source" that car buyers use to research their future purchases to leverage those buyers into their vehicle. I think this by itself is an interesting concept. One thing that I have a question about though does this actually work. Does sponsored content that pretends to be informational work better than a traditional banner ad?
I would love to see the return on this investment because I am sure that Edmunds not only agreed to be part of the commercial but that Honda had to put a substantial investment in the subpages that grew from their "sponsored" listing.
Honda is trying to use the "trusted source" that car buyers use to research their future purchases to leverage those buyers into their vehicle. I think this by itself is an interesting concept. One thing that I have a question about though does this actually work. Does sponsored content that pretends to be informational work better than a traditional banner ad?
I would love to see the return on this investment because I am sure that Edmunds not only agreed to be part of the commercial but that Honda had to put a substantial investment in the subpages that grew from their "sponsored" listing.
Monday, April 20, 2009
Class Action Lawsuit vs Blockbuster re: Facebook Beacon Ad Program
After reading this article I had some serious questions about those little legal disclaimers we have to sign to get the software we want.
My first panicked question was: What happens if a Software truly does your life harm?
This came from Blockbuster using the Beacon Ad program on Facebook to notify your friends of what you were renting and buying. Now on the surface that sounds fine. Now place yourself in the young executive's shoes who is a single young man making his way to the top through the Good Ol' Boys club but "spices" up his video watching on the weekend. Then lets before the big promotion the Execs Superiours decide to do some digging into his social life just so they know who the face of the company will be. (I know I am taking a lot of leaps here, first that an executive has time to watch movies and be on Facebook, and that his superiors check up on him, even though that is less of a stretch)
I guess my real point is, is that damaging information is awful when you put it on the page yourself; it is catastrophic when a third party releases it for you thinking it is what you wanted.
Ok now my second question was: Can they really do a class action lawsuit after they had signed the waiver to use a arbitration and NOT do a class action lawsuit?
Well according to the judge currently presiding over this case the answer is yes. According to the article the judge claimed that the terms of use were "illusory" (I love it when judges use big words no one else uses :( it means deceptive). The judge ruled this way because the terms of the contract between Blockbuster and the end user could be changed at anytime. Now I don't know about you but that just described every single software or web-content related contract I have ever signed.
So does this mean I can sign any of those that I want and then sue the pants off of them even though the "contract" says I can't do that? Is it just me or does that ruling just throw to the wind all legitimacy that these contracts have? Why is one part "illusory" while another part of the contract is steadfast? There is probably a lawyer out there that could tell me all the nuances and ramifications of contract writing but to me as a layman I can't see what is going on.
Well we will watch and see.
My first panicked question was: What happens if a Software truly does your life harm?
This came from Blockbuster using the Beacon Ad program on Facebook to notify your friends of what you were renting and buying. Now on the surface that sounds fine. Now place yourself in the young executive's shoes who is a single young man making his way to the top through the Good Ol' Boys club but "spices" up his video watching on the weekend. Then lets before the big promotion the Execs Superiours decide to do some digging into his social life just so they know who the face of the company will be. (I know I am taking a lot of leaps here, first that an executive has time to watch movies and be on Facebook, and that his superiors check up on him, even though that is less of a stretch)
I guess my real point is, is that damaging information is awful when you put it on the page yourself; it is catastrophic when a third party releases it for you thinking it is what you wanted.
Ok now my second question was: Can they really do a class action lawsuit after they had signed the waiver to use a arbitration and NOT do a class action lawsuit?
Well according to the judge currently presiding over this case the answer is yes. According to the article the judge claimed that the terms of use were "illusory" (I love it when judges use big words no one else uses :( it means deceptive). The judge ruled this way because the terms of the contract between Blockbuster and the end user could be changed at anytime. Now I don't know about you but that just described every single software or web-content related contract I have ever signed.
So does this mean I can sign any of those that I want and then sue the pants off of them even though the "contract" says I can't do that? Is it just me or does that ruling just throw to the wind all legitimacy that these contracts have? Why is one part "illusory" while another part of the contract is steadfast? There is probably a lawyer out there that could tell me all the nuances and ramifications of contract writing but to me as a layman I can't see what is going on.
Well we will watch and see.
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