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Tuesday, February 17, 2009

Don't forget Yahoo!

I am not sure if Microsoft has pushed Yahoo! from their consciousness but as a search engine marketer I definitely should not. Yahoo! still holds the second place in the amount of searches out there in the webiverse. I am not saying that you should sacrifice your Google rankings to appear in Yahoo! SERPs (Search Engine Results Pages). It is definitely a balancing act but if you have valuable content for your consumers you should be able to rank high in the results for both Google and Yahoo!.

There is some duplication of searches between these two giants of search, but Yahoo! has their loyal fan base just like Google does. Tapping into that fan base can extend your reach and thus your brand awareness.

So I advocate tracking not only your Google rankings but your Yahoo! rankings as well. You should know how people are finding you. If your analytics shows that you have no search traffic from Yahoo! then something is wrong and you are missing a good stream of potential customers to your website. Take a look it could very well be worth your while.

If you are not sure how to track where people are coming into your website and to see how your website ranks on the various search engines. Leave me a comment below or send me a message on Twitter and I will be glad to talk with you.

Friday, February 6, 2009

Video of my interview with Fox12

Someone over at Fox12 deleted the video from their servers. Sorry for the inconvenience!

Tuesday, February 3, 2009

Welcome KTRV Fox 12 Viewers and New and Old Visitors

Thanks for taking the time to visit my blog or visit again if you are returning. If you are here just by chance, welcome! If you are here due to the story on KTRV Fox 12 www.ktrv.com, double welcome.

As mentioned on the newscast; I am out on the job hunt but it has not yet produced a full time job offer. What my hunt has uncovered are some opportunities for me to assist businesses with;

-Their ongoing web presence on the search engines
-Marketing strategy (including media buying recommendations)
-Pay-per-click advertising setup and maintenance

I will be glad to talk to anyone interested in what my services may offer. Leave me a message below or direct message me at
www.twitter.com/kgamache. Sorry I do not post my email or phone number as sites often get scraped by spammers and I am lucky to thus far be pretty spam free.
By the way, if you are not yet on Twitter it is a great opportunity to start networking as well as researching direct consumer comments about products you are about to buy. This tool has helped immensely thus far.

Please review my resume and my other blog postings and discussions. Leave comments there as well and I will gladly further discuss my thoughts on the topics I have covered.

Thanks again for visiting hope to talk to you soon.

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