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Friday, March 13, 2009

PPC Saved again by the Utah Senate

According to the Daily Online Examiner. A bill to disable using Trademarks to trigger Google AdWords ads has failed to pass in the Utah Senate. After passing by one vote in the Utah House of Representatives the bill forwarded on to the Senate failed to get the number of votes needed to pass in to law. This is a big sigh of relief for those advertisers who believe that triggering an ad based on a competitors name is a viable competitive tactic. This is the 3rd or 4th time this bill has come before the Utah Legislature, I wonder if they will finally put this to rest. For more information on this case see my previous post at post

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