Media Buying Experience

In part 3 of my "Marketing Myself" series, I will talk about my Media Buying experience. In 2006 I started out at Closed Loop Marketing & Advertising (now CLM). The two years I spent at Closed Loop/CLM gave me a great environment for learning and growing.

I was trained on using Strata/SBMS buying software to project ratings and make competent media buying decisions.

For those of you not familiar with this software let me describe some of its benefits. Strata allows you to project ratings based off of a Nielsen ratings book for multiple years and multiple books. This allows the buyer to get a clear view of how a TV station/program or radio station/program has been performing.

During my tenure at CLM I was able to learn how to not only place media strategically but also understand how to do a post analysis of our buys in order to provide the best return on investment for our clients.

I am proficient with planning and buying a large range of demographics and DMAs for TV, Radio, and Newspaper.

I would be happy to sit down with you and discuss my strategies for media buying and my processes for accountability. Leave me a comment below and I will get back with you.

Lost my job to economic downturn, but that means more blogging

Well, I took an unexpected hit to my financial stability on Friday Dec. 19th. I was laid off from my media buying and internet marketing position at CLM, LLC.

This came out of nowhere.

So now I am on the digital campaign trail to find a new job.

Since this is my Blog I can detail out what I am looking for and the skills I have that will fit many different companies. I am going to separate these into several blog posts so they can stand alone or, for those of you that follow regularly, as a nice easy set to follow. So stay tuned for more details.